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WWE Giving Fans Free Month Of WWE 24/7 On Demand

Date Added: July 23, 2007
Story By: Marc Middleton

WWE issued the following today:

STAMFORD, Conn., July 23, 2007 – World Wrestling Entertainment® is giving away a free month of its subscription video-on-demand service, WWE 24/7™ On Demand, to celebrate the crowning of WWE’s Biggest Fan. The “Are You WWE’s Biggest Fan?” contest is being held this summer by WWE, Ziddio.com and cable affiliates across the country. The contest has exceeded all expectations -- receiving 642 individual submissions and more than 342,000 video views to date.

The free offer will take place during the month of September, and will be available to new subscribers of WWE 24/7 On Demand. WWE will be showing the Biggest Fan finalist videos, as well as special footage from a red carpet event taking place in New York City during SummerSlam® weekend in August, at which WWE’s Biggest Fan will be declared. The new content comes in addition to an already extensive library found on the SVOD service, now available to more than 75 percent of VOD enabled subscribers nationwide.

“September’s month of WWE 24/7 On Demand to new subscribers celebrates WWE’s biggest fans by providing our biggest offering yet to entice them to subscribe to WWE 24/7,” said Lisa Richards, Director, Affiliate Marketing. “We’re focused on creating innovative promotions with our affiliates to drive more subscribers to the On Demand platform and to WWE 24/7.”

WWE 24/7 On Demand delivers the best of professional wrestling – all day, every day – from the world’s largest professional wrestling video library. With WWE 24/7, fans can relive legendary matches and moments with wrestling superstars past and present, as well as access exclusive new programming. In addition, each month features an overriding theme that is reflected throughout the programming. WWE 24/7 On Demand connects viewers to timeless action and the intense drama that fans expect from WWE.

The “Are You WWE’s Biggest Fan?” contest is open to legal residents of the United States who are at least 16 years old. No purchase necessary to enter. Detailed information on the “Are You WWE’s Biggest Fan?” contest, including the Official Rules, can be found at www.Ziddio.com/wwe when the contest opens on May 18.

Ziddio, a site developed by Comcast Interactive Media, hosts user-generated videos on its website, Ziddio.com, and also showcases top-rated videos on Comcast's Video ON DEMAND service. The “Are You WWE’s Biggest Fan?” contest is sponsored by Comcast Interactive Media. More information on Ziddio can be found at http://www.ziddio.com

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE), can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

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Media Contact: Gary Davis, 203-353-5066

Investor Contact: Michael Weitz, 203-352-8642

Trademarks: All World Wrestling Entertainment Inc. programming, talent names, images, likenesses, slogans, wrestling moves, and logos are the exclusive property of World Wrestling Entertainment Inc. ECW is a trademark of WWE Libraries, Inc. All other trademarks, logos and copyrights are the property of their respective owners.

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