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WWE Promotes New VP Of Affiliate Marketing

Date Added: June 26, 2008
Story By: Ryan Gray

WWE issued the following press release yesterday:

WWE® Promotes Richards To Vice President, Affiliate Marketing
June 25, 2008

STAMFORD, Conn., June 25, 2008 -- World Wrestling Entertainment® has promoted Lisa Richards to Vice President, Affiliate Marketing. In her new role, Richards will be responsible for the marketing and promotion of WWE’s slate of annual pay-per-view events, including WrestleMania®, and the subscription video-on-demand service, WWE 24/7™ On Demand®. The announcement was made today by Peter Clifford, WWE’s Senior Vice President, Affiliate Sales and Marketing.

“For four years, Lisa has been a primary force behind the affiliate tools and award winning promotions that drive sales of our pay-per-view and VOD products,” said Clifford.

Richards joined WWE in 2004 as Affiliate Sales Director, Western Region. Prior to WWE, she was a manager of sales and marketing at Starz Encore Group.

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE), can be found at wwe.com and corporate.wwe.com . For information on our global activities, go to http://www.wwe.com/worldwide/.

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