Source: The Wrestling Observer Newsletter
UPDATE: As we reported on Tuesday, several sources say that the Seth Rollins heel turn was in the works for about a month. Then we reported yesterday the turn was not written into the RAW script.
While the latter is true and the turn had been discussed for the last few weeks, it appears as though the final call on the heel turn was decided on just before the Payback pay-per-view on Sunday afternoon. Vince McMahon made the decision as a reaction to the poor RAW rating the week before on Memorial Day. They kept the return a “surprise” from talents as it wasn’t listed on the actual script as noted.
According to sources, the angle wasn’t actually written into the RAW script. The original script before WWE Payback had John Cena vs. Kane in the main event with the Rollins turn not even hinted at. This could have been done by WWE officials to keep it a secret. Of course, there is also the possibility that it was decided after the Payback event.