Steven Godfrey, who worked for TNA Wrestling as their head of Public Relations, spoke about trying to book celebrities for the company in his latest editorial on SBNation.com. Here is an excerpt:
“Over the course of five years I worked with about 100 different “celebrities” who made appearances with our company. “Celebrity” meant anything from a town mayor to a musician to an athlete to a reality show star. If my bosses thought it could create a press release that even one AM radio station would pick up, they’d drop a few grand on a Z-lister, piss off the roster and sully the brand. It was always a mission for that elusive “Crossover appeal.”
Godfrey named former NSYNC member Joey Fatone and Jersey Shore’s JWOWW as two of his favorite celebrities to work with.