WWE Announces Partnership for New Toy Line – Press Release

Posted by Steve Carrier on Wednesday, May 8th, 2013

wwe logo 2012

WWE announced a new partnership with The Bridge Direct for a new line of “construction toys based on WWE events and characters” which are scheduled to launch in spring of next year. Here is the press release.

STAMFORD, Conn., May 8, 2013 – WWE (NYSE:WWE) today announced an exclusive, multi-year agreement with toy manufacturer The Bridge Direct to develop and market construction toys based on WWE events and characters. The agreement marks the first time WWE will enter the construction toy category.

Targeted to WWE fans between the ages of 4 and 14, the comprehensive line includes figures, accessories, and construction bricks to “build your own” playsets, which bring WWE’s action-packed events and Superstars to life.

“We are excited to partner with The Bridge Direct and bring WWE’s new construction line to market for the first time,” said Casey Collins, Executive Vice President of Consumer Products, WWE. “The new product line will provide the youngest members of the WWE Universe with an entirely new way to engage with our brand, further cementing their connection to WWE.”

“WWE is one of the greatest sports entertainment franchises in the market today,” said Jay Foreman, President and CEO of The Bridge Direct. “We are thrilled to partner with WWE on an exciting product line that offers a compelling and interactive way for young fans to engage with one of their favorite entertainment franchises.”

The WWE construction toys are expected to begin rolling out at major mass retailers in Spring 2014.

New Facebook of Wrestling ANDROID & iPhone App – Read Wrestling News, Post Status Updates, Photos, Videos for Other Wrestling Fans to See! Click Here to Download….






Recent Headlines

johncena

John Cena Grants Another Wish At RAW, Lana’s Theme, More (04/23)

 

– WWE.com has posted photos of John Cena granting the wish of 15-year-old Daunton, part of Magic Moments group in Alabama. The two met backstage … Continue reading
tna2

Ex-WWE Employee Joins TNA + A New TNA TV Deal, More (04/23)

 

– Former WWE Vice President of Reality, Promotions and Special Promotions Doug Lebow is now working for TNA. Lebow is said to be John Gaburick’s … Continue reading
tna2

Report: Talents Frustrated With TNA’s Creative Team (04/23)

 

Partial Source: Pwinsider.com UPDATE: Many are upset with TNA creative for how things are being handled backstage. Those who once had access to more information … Continue reading
wwe logo 2012

Nancy Grace’s Pro Wrestling Episode Scrapped – Details (04/23)

 

Nancy’s Grace show on HLN is no longer planning a segment on pro wrestling on Thursday. RJ Brewer was set to appear on the episode. … Continue reading
Dixie

Major Backstage Heat On Dixie Carter – Details (04/23)

 

Partial Source: Pwinsider.com There is said to be heat on Dixie Carter in TNA because many feel she’s not doing enough to help the company. … Continue reading
wwewcw wars

Backstage Update – The Return Of ‘War Games’? (04/23)

 

With WWE running feuds with The Shield vs. The Wyatts and now The Shield vs. Evolution, there has been speculation and rumors regarding WWE doing … Continue reading
cena scoobydoo

Confusion At Last Night’s WWE SmackDown Tapings (04/23)

 

It was announced locally that John Cena would replace Daniel Bryan in Hershey, PA at the SmackDown tapings. On Monday’s RAW, Bryan was written off … Continue reading
johncena

How Old Is John Cena?, Legends House Preview & More (04/23)

 

– John Cena turns 37 years old today. – Tony Atlas turns 60 years old today. – There are no pro wrestling shows listed for … Continue reading
smackdown

WWE’s Top Five Extreme Superstars (Video) + Live SD Report (04/23)

 

Partial Source: Jeremy Hedenberg & Prowrestling.net – The following is a live report from last night’s WWE SmackDown TV tapings and contains numerous **SPOILERS**. YOU’VE … Continue reading
Hardy Boyz

VIDEOS: The Briscoes Hype Their Match With The Hardys (04/23)

 

Matt Hardy released the following video today featuring The Briscoe Brothers hyping their match with The Hardy Boys at this weekend’s OMGEGA event: 100% DIRECT … Continue reading
MORE POSTS