WWE has officially announced that the NXT brand will be coming to the USA Network, live every Wednesday night at 8/7c starting on September 18.
The show will boast a new two-hour format, and will “continue to emanate” from its home at Full Sail University in Winter Park, FL for the foreseeable future. In a press release issued early Tuesday morning, Vince McMahon noted that WWE’s long-term goal with the brand is to “develop a following that can be monetized to the same level as” Monday Night Raw and Smackdown Live.
NEW YORK and STAMFORD, Conn. — WWE and USA Network today announced an agreement in principle to air WWE’s weekly Wednesday night show, NXT, live on USA Network at 8/7 C starting Sept. 18.
Following NXT’s growth in popularity, the new two-hour weekly show will expand its reach on USA Network, the leader in cable entertainment, while staying in its Wednesday night timeslot that it has held since 2015.
“The move to USA Network provides an opportunity to deepen our relationship with NBCUniversal and further build the NXT brand,” said Vince McMahon, WWE Chairman & CEO. “Over the long term, our goal is to develop a following that can be monetized to the same level as our flagship programs, Rawand SmackDown.”
“USA Network and WWE have one of the longest and most successful partnerships in television history,” said Chris McCumber, President, Entertainment Networks – USA and SYFY. “As the No. 1 cable entertainment network, we’re excited to add NXT to our weekly lineup alongside powerhouse flagship Raw and to bring a new generation of Superstars to a wide audience.”
NXT launched in 2010 and has risen to become WWE’s third global brand alongside Raw and SmackDown, hosting nearly 200 live events around the world each year. Airing on Wednesday nights at 8 p.m., NXT has been WWE Network’s No. 1 weekly series.
NXT offers a unique blend of authentic in-ring action with exciting and entertaining storylines that feature WWE’s hottest up-and-coming Superstars, including Adam Cole, Velveteen Dream, Shayna Baszler, Johnny Gargano, Matt Riddle, Bianca Belair, Io Shirai, Candice LeRae, Tommaso Ciampa, Kyle O’Reilly and Bobby Fish. The brand’s diverse roster consists of elite athletes from the NFL, collegiate and amateur sports, MMA, competitive bodybuilding and international sports such as rugby, kushti and kabaddi. It is also the birthplace to 80 percent of the current Raw and SmackDown rosters, including Becky Lynch, Seth Rollins, Roman Reigns, Charlotte Flair, Bayley, Sasha Banks, Alexa Bliss, Bray Wyatt and Baron Corbin.
The series will continue to emanate from Full Sail University in Orlando as part of WWE’s production partnership with the preeminent entertainment, media, arts and technology institution.