Former Senior Vice President Programming and Talent Relations Bruce Prichard Bruce Prichard was a guest on The Steve Austin Show and discussed if he had any problems with the talent.
“As a matter of fact, and I won’t mention names here, I had a guy that came back one time and it was his return. He gets in the ring, and we shot an angle where the heel had taken him out and he had been gone for like, 6 months. He’s making his big return and he walks right across the ring completely ignoring the heel in the ring, the guy that took him out.
He just completely ignores him, walks right by him then goes to the top rope and raises his hands looking out at the crowd. Then he walks back over to another corner and never acknowledges the heel standing in the ring.
“So when they came back, I jumped up their asses, because A- the babyface should not shit on the heel and B- the heel, if the babyface did do that to him should have jumped his shit. The babyface looks at me and says, ‘Well, you heard the crowd. Austin used to do that.’ And I blew a gasket.
“No, motherfucker. Go back and watch. Austin never took his fucking eyes off of his opponent. Austin walked in the ring and gave the heel the ‘go fuck yourself’ look, went up the top rope and never took his eyes off of the guy in the ring. If the guy went out of the ring, he still kept his eyes on him. And when he walked across, he did that bad motherfucker walk and went across the ring. But he never sold the heel. That way, the heel meant something when he whipped his ass. But you walked out there and just shit all over the heel and shit all over the program. And the heel, you let him shit on you. Those are nuances that people don’t always get.”
Prichard also discussed what led to his departure from the company.
“Well yeah, I was there from October 2010 until July 2013. It was one of those deals where we reached a point, they gave me an ultimatum and I made my choice. I couldn’t do what they were asking me to do and it was like, either do what they’re asking me to do or kinda move on. So I kind of moved on.”
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