Masked Republic & Boss Fight Studio Enter Global Toy Partnership


Masked Republic has issued the following:

Masked Republic “Slams” into Licensing with Boss Fight Studio

May 1, 2019, Firefly Brand Management, licensing agent for Masked Republic, owners of the Legends of Lucha Libre™ and Lil’ Luchas™ brands, has tapped Boss Fight Studio as their Global Toy Partner. The new toyline will launch in 2020, Boss Fight Studio will launch an all new line of unique action figures, carry cases, role play and blind packs featuring the heroic luchadores whose IP rights are managed by Masked Republic.

“Working with our agent, FanGirl Consulting & Brand Management, Boss Fight Studio continues to grow our presence in the licensing community, strengthening our partnerships further by working with top brands such as the Masked Republic and Firefly Brand Management teams. We are excited to bring this new expression to kids and collectors around the world. Boss Fight Studio infuses our passion and love of fun into all of our toys, Legends of Lucha Libre will be no exception! Expect to see great things coming from Boss Fight and the Masked Republic teams in the coming months” Sarah Brown, Director of Business Development and Marketing for Boss Fight Studio.

“As we have expanded our licensing efforts for our Legends of Lucha Libre brand over the last few years, the number one question we have received is when we will be releasing action figures of some of our top current luchadores.  Thanks to this new and extremely exciting agreement with Boss Fight Studio, we now get to tell them ‘your favorites are coming soon!’” Ruben Zamora, Founder & CEO of Masked Republic.

“The pedigree and talent behind the scenes at Boss Fight Studio is exactly what we have been searching for in a global toy partner.  And, we are thrilled that the agreement extends beyond our Legends of Lucha Libre brand and into our forthcoming Lil’ Luchas brand and then some as Boss Fight releases exciting new products across a number of categories.” Kevin Kleinrock, COO of Masked Republic.

Boss Fight Studio and their agent, FanGirl Consulting & Brand Management, will be attending the Licensing Expo in Las Vegas, June 4-6, 2019. Reach out to discuss potential Licensing and Retail collaborations.

About Boss Fight Studio:

Founded in 2013 and located in Norwood, Massachusetts – Boss Fight Studio is a super team of toy industry pros with decades of mainstream and collector brand experience. Our mission is to deliver world-class, high quality, exceptionally detailed collector coveted action figures and accessories. Boss Fight Studio is the proud creator of Vitruvian H.A.C.K.S. and holds the collectible toy license rights for Continuity Studio’s Bucky O’Hare as well as Steve Purcell’s Sam & Max: Freelance Police property.




For Boss Fight Studio licensing opportunities:

FanGirl Consulting and Brand Management, LLC

Anita Castellar: [email protected]

Orlando Castellar: [email protected]


About Firefly Brand Management:

Firefly Brand Management is a full-service global brand management and licensing agency specializing in entertainment, interactive, technology, art and lifestyle properties. The company provides domestic and international licensing programs, product development, and offers dedicated marketing and business management services.


Masked Republic, a privately held company, is the first integrated live event, merchandising and media organization uniquely centered in the emerging growth market of lucha libre (Mexican wrestling) beyond the borders of Mexico.  The company’s core businesses include representation of dozens of the biggest stars in the industry for wrestling and non-wrestling related appearances, worldwide merchandising, live event production and management, production and distribution of content across multiple platforms including television, home entertainment, pay-per-view, digital media, and film. The company is headquartered in San Diego, CA, with offices in San Francisco, Mexico City and London.


Masked Republic’s Legends of Lucha Libre is the “player’s association” of the icons, legends and superstars of lucha libre.  It is the first brand dedicated to providing easy access to the best known and hottest luchadores for licensees looking to create officially licensed products for a diverse fan base that crosses national borders and cultural boundaries.  Licensing for the brand is managed exclusively by Firefly Brand Management.

For more information on Masked Republic:
On social media @maskedrepublic