According to this week’s Wrestling Observer Newsletter, the Mike & Maria Kanellis pregnancy storyline, as well as the stage explosion were the brainchild of new WWE RAW Executive Producer Paul Heyman. Heyman has also been heavily involved with creative for Superstars like Aleister Black & Ronda Rousey.
It was also noted that The Street Profits have not officially been called up from NXT, though they will continue to be featured on RAW. They are also heavy favorites of Heyman.
The Newsletter also mentioned that Heyman & Bischoff were brought into their current roles, as WWE expects backlash from Wall Street for declining attendance & ratings.