One of the reasons UFC stars like Ronda Rousey and Conor McGregor are so successful is because fans can only see them a handful of times. They may fight two or three times a year, so when their fights finally come around, fans are clamoring to see them.
The WWE has adopted a similar approach with their mega stars over the last few years. The most prominent and most notable special attraction is none other than the WWE Universal Champion Brock Lesnar. Lesnar’s appearances are few and far between, but that makes it all the more special when we finally get to see him.
Sting and Goldberg were also used in a similar fashion. So, it’s clear, the WWE realize when they have a star the caliber of Ronda Rousey, they cannot use and abuse that star power. She needs to be able to boost television ratings and network subscriptions because if she cannot do that – WWE does not need her in their company.
So full-time for Ronda Rousey probably means more regular appearances, but WWE needs to make sure their new special attraction remains just that… a special attraction.