WWE Chairman, Vince McMahon recently spoke on WWE’s second-quarter earnings call, where he addressed WWE’s declining viewing figures.
Vince McMahon admitted that the live audience is key to WWE’s programming, and not having them inside is having an impact on the ratings currently.
“More than any other sport, our audience is part of our program. Audience interaction is always a plus. It goes back to the origination of this genre in terms of ‘yay!’ and ‘boo!’ The audience is integral to our success and ratings,” he said.
“Notwithstanding that, I think we can have more compelling characters, better storylines, new characters coming in, and more content that is not necessary in-ring and is more focused on personalities outside the ring,” he said.
“Both are new. It’s up to us to make Raw and SmackDown feel more youthful and that is where we’re going. You always have to build characters, constantly.” (H/T to Fightful.com for the transcriptions.)