WWE Wants The Broken Hardys Gimmick


WWE has full intentions for the Hardy Boyz to use their “Broken Hardys” gimmick in the near future. The company is pursuing a financial agreement with Anthem for the rights to the gimmick. This could be a one-time payment or a percentage for Anthem for the next several years. Matt Hardy is aware of WWE plans to negotiate for the gimmick, which is why he has been weaving in and out of the accent on TV and live events. WWE officials feel that the “attitude era Hardys” do not have a place with this generation of fans, and the Broken gimmick has more potential to bring in higher merchandise sales.


  1. Wilson, I agree 100%. The hardy boyz is not going to be able to last very long. Cannot wait for this to play out on tv.


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